Explain how Maslow's need hierarchy can help you write a more effective persuasive message to the receiver


Some people may respond favorably to appeals to physiological, security, and safety needs. People with these needs would be interested in benefits such as convenience, durability, efficiency, or serviceability. Others may respond favorably to appeals to their social, ego, and self-actualizing needs. People with these needs would want to be loved, entertained, remembered, praised, appreciated, or respected.

Before writing a persuasive message, you should consider how your persuasive appeal could satisfy the receiver's needs and wants.

Business

You might also like to view...

U.S. currency is currently

A. representative money. B. full-bodied money. C. inside money. D. fiat money.

Business

Which of the following would not be considered to be a central function of eye movements?

A. Eyes influence judgments of persuasive and perceptions of dominance or submissiveness. B. Eyes reveal your lies and secrets. C. Eyes reveal the extent of interest and emotional involvement. D. Eyes regulate person-to-person interaction.

Business

Answer the following statements true (T) or false (F)

1. Future orientation describes cultures that emphasize planning and investing. 2. According to the Global Codex, the Responsiveness Principle advocates dealing fairly with everyone. 3. Modern cosmopolitans take a humanistic approach to globalization that every human being has dignity and value regardless of their location, status or background. 4. Project GLOBE stands for Global Leadership and Organizational Behavior Effectiveness.

Business

Supermarkets collect information about individual customers through their use of loyalty cards, and then analyze the data to look for patterns in purchases. This is an example of

A. data analysis. B. data recovery. C. data entry. D. data modeling. E. data mining.

Business