You work for the Chamber of Commerce and are interested in determining how to persuade more local organizations to become business partners. You would likely engage PR personnel to undertake what kind of research?

A) marketing
B) persuasion
C) advertising
D) informal
E) formal


Answer: E

Communication & Mass Media

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Groups can come together via computers in

a. salons. b. chat rooms and BBS systems. c. Morse code systems and through html. d. telegraphy-enhanced environments.

Communication & Mass Media

In addition to serving as a global resource connecting nonprofits to individual donors, GlobalGiving also provides a mechanism for ______ to support its nonprofit members.

a. local governments b. volunteers c. corporations d. educational institutions

Communication & Mass Media

He was the first publisher to use telephone solicitation to attract new subscribers: _________________

Fill in the blank(s) with correct word

Communication & Mass Media

Pavi says, "I know the recent crime on campus scared many of us, and most we all want our campus to be a fun, safe place to be." Pavi's statement is an example of what important part of informative speaking?

A) Provide listeners with a clear thesis statement. B) Motivate listeners to want information. C) Connect with listeners' values and experiences. D) Build credibility with listeners. E) Adapt to diverse listeners.

Communication & Mass Media