How do media motivate us to consume, and why is this significant in terms of gender? Use examples to make your point.
What will be an ideal response?
ANS: The specific examples students use will vary. The response below represents a possible response to this question.
Media encourage us to consume by telling us that we need products in order to be healthy, happy, or successful. Some people even say that this is the primary goal of media. This consumption is gendered because we are often encouraged to buy products that help us to achieve gendered ideals and expectations. For example, men are encouraged to buy muscle- building, weight-gain supplements in order to be big and strong. Women are encouraged to buy diet pills to be slim and delicate. Ads for television dinners differ depending on who they are targeting. For example, Hungry Man meals target men and emphasize that the box contains a pound of food and shows burly, large men eating it. Lean Cuisine, on the other hand, shows thin women consuming “light” meals. Through these ads we learn that certain products are for men, and others are for women because they help men and women achieve success at being masculine and feminine.
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