Ron's PAP has a $500 deductible for Collision and a $0 deductible for Other than Collision. Ron collides with a wild deer, causing $6,000 of damage to his car. He can recover from the insurer:
A) $6,000
B) $5,500
C) $6,500
D) $0
A
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Respecting the respondent's privacy, feelings, and dignity and ensuring the integrity of the data collection process are aspects of ________
A) ethics in marketing research B) evaluation of field workers C) training of field workers D) supervision of field workers
Jane’s dad told her to empty the dishwasher before he got home from the gym or she would have a consequence. Jane felt that it was not her turn to do this chore and therefore watched TV instead. Jane’s dad received which outcome for his influence tactic?
A. compliance B. resistance C. adherence D. commitment
It would take the shortest amount of time to determine the success of an advertising campaign with which of the following communication objectives?
A) persuading consumers to act B) changing brand perceptions C) increasing brand loyalty D) building brand awareness E) building brand relationships
Customer-driven innovation differs drastically from concept testing in that it:
a. taps the collective wisdom of a community for product development and innovation. b. it better uses the resources of the firm. c. it concentrates the research on a specific customer group. d. it creates a "control" for all R&D done in the lab e. it segregates the research process in order to better analyze customer input.