When Home Depot stores entered the Canadian market, there were already stores providing similar services and products. To get people to try Home Depot, the chain deliberately sold merchandise below the price that the Canadians were used to
What type of pricing objective did Home Depot use?
A) market share
B) profit
C) competitive effect
D) customer satisfaction
E) image enhancement
C
You might also like to view...
All of the following are included in the acquisition cost of property, plant, and equipment except:
a. transportation costs b. taxes on the purchase c. installation costs d. maintenance costs
The rationale for the equity method is that it better measures an investor's income from investing activities when, because of its ownership interest, it can exert significant influence over the operations and dividend policy of the investee
Indicate whether the statement is true or false
Antitrust, bankruptcy, patent and copyright cases can be heard by state courts
Indicate whether the statement is true or false
The defending parties of civil suits, because of the cost of litigation and the attendant bad publicity,often choose not to fight a case and instead enter into a ________
A) consent decree B) guilty plea C) price-fixing clause D) replacement order