The process of creating shared meaning between the mass media and their audiences is
A. interpersonal communication.
B. encoding.
C. mass communication.
D. feedback.
Answer: C
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The connotative meaning is one that
a. has meaning to an individual or group. b. the dictionary meaning, or common meaning, which is generally agreed upon. c. the common meaning which may or may not be found in the dictionary. d. the specialized meaning unique to a trade or profession.
Which of the following is an example of a weasel word?
A) more economical B) hacker C) FBI D) scale
All the following types of ceremonial speaking are discussed in your text except
a. eulogies. b. speeches of introduction. c. campaign speeches. d. speech of inspiration.
Which of the following is an assessment of the generalizability of an experiment?
a. external validity b. internal validity c. measurement validity d. reliability