A firm is considering a large price cut on its leading product to gain market share. One executive strongly disagrees with the price cut. He observes that they are in the same marketplace as their rivals and do not have any competitive advantages in their cost structure. If they cut prices, their competitors will likely do the same. The result is that everyone will make less money. These arguments are an example of a
A. hardball strategy.
B. strategy of forbearance.
C. strategy of co-opetition.
D. weakness strategy.
Answer: B
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A. Brand loyal customers write negative reviews of the competition. B. Brand loyal customers typically exhibit more price sensitivity. C. Brand loyal customers typically don't use coupons to reduce the price of the product. D. Brand loyal customers typically exhibit less price sensitivity. E. Brand loyal customers write positive reviews of the firm.
Which of the following is the first stage in the process of increasing emotional intelligence?
A. watching others B. trying new behaviors C. developing emotional literacy D. developing trusting relationships that enable change
Which of the following is NOT identified as part of being socially responsible?
A) providing opportunities for physically challenged people B) establishing work/life standards C) practicing fair pricing D) practicing cooperative government relations
A budget that indicates the funds to be generated or consumed during the period is referred to as a ______________________________
Fill in the blank(s) with correct word