Robert Altman eschews planning his movies tightly in favor of capturing the movie
Indicate whether this statement is true or false.
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After sending a letter and mail pitch to a news agency, Lulu, a public relations practitioner, decides to communicateto the reporter in a verbal manner
She wants to further convince the reporter to write a story aboutan event that is to be held by her organization. Which type of pitch should Lulu use if she has to communicate directly to the reporter? a. Telephone pitch b. Email pitch c. Twitter pitch d. Follow-up pitch
A paid interviewee has no incentive to sensationalize information
a. True b. False
As a speaker, your task is to ensure that your introduction convinces your audience to listen to you
Indicate whether the statement is true or false
All of the following represent best practices in risk communication EXCEPT:
a) Account for uncertainty inherent in risk communication. b) Account for stakeholder perceptions. c) Involve the public after decisions have been made. d) Present messages honestly and with compassion.