When PBS sells DVDs of its programs and spin-off products, this activity is

A) micromarketing.
B) advertising.
C) a fund drive.
D) an auxiliary enterprise.


Answer: D

Communication & Mass Media

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A(n) ________ climate is one in which people experience hostility, mistrust, and a lack of

acceptance, and is created through communication that is evaluative, superior, and/or neutral. Fill in the blanks with correct word

Communication & Mass Media

The first step in the mapping process is

A) identifying the main ideas. B) assessing the main ideas. C) extracting the thesis. D) deciding whether the main ideas support the thesis. E) finding your compass.

Communication & Mass Media

List the objectives of the introduction of a speech

What will be an ideal response?

Communication & Mass Media

"What are you majoring in?" is a question that would most likely be asked during the ________ stage

a. contact b. involvement c. meeting d. introduction

Communication & Mass Media