Why is it important for marketers to identify who plays which role in a buying center?
What will be an ideal response?
Identifying who plays which role in a buying center is important because it can save a lot of time and it can avoid miscommunication. By identifying participant roles, marketers can adjust their communications to meet the needs of each participant.
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Which of the following is an example of a nonvalue-adding activity?
a. Product distribution activity b. Customer service activity c. Data processing activity d. Product design activity
A supply chain relies on profitable relationships all along the way. How might Walmart rely on its marketing partners in order to offer low prices?
What will be an ideal response?
Briefly describe the four types of business planning presentations.
What will be an ideal response?
Nike and many other companies engage in international outsourcing, which refers to
A. sending US employees to manage foreign-based operations. B. relocating stateside operations abroad. C. obtaining raw materials in foreign countries. D. accessing foreign labor through contracts with independent providers.