Amanda has been thinking a lot about joining a gym lately. When she visits a local gym and listens to the sales pitch she finds herself really liking the woman who is talking. Her liking of the speaker will most likely:
a. increase the effectiveness of the persuasiveness because she likes the speaker
b. have no effect because the topic is relevant to her
c. decrease the effect because she will be distracted from the details of the pitch
d. increase the effectiveness because the speaker will have enhanced credibility
b. have no effect because the topic is relevant to her
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The language considered by its citizens as the most beautiful and melodic in the world is:
a. German b. French c. Spanish d. Italian e. Danish
Definitions should be phrased so that their meaning is adapted to the needs of the
audience. Indicate whether the statement is true or false
When radio lost some its audience to television, it repositioned itself on the market by means of:
a. eliminating general entertainment programs b. targeting niche audiences c. becoming more mobile d. all of the above
Descriptive language should only be used when evaluative language has failed to clearly communicate a message
Indicate whether this statement is true or false.