The most appropriate strategy for a firm that wants consumers to see it as a specialist with a clear, specific position in the market is a(n) ________
A) full-line strategy
B) limited-line strategy
C) undifferentiated strategy
D) upward line stretch
E) downward line stretch
B
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After studying business ethics and social responsibility throughout his university education, Brandon is considering seeking employment in a policy development institution. He is particularly interested in promoting issues of social and economic justice even if it isn't in the economic interest of the business community. He should consider applying to:
A) Canadian Centre for Policy Alternatives B) Fraser Institute C) Parkland Institute D) Centre for the Study of Living Standards E) C.D. Howe Institute
Schwiesow Corporation has provided the following information: Cost per UnitCost per PeriodDirect materials$7.05 Direct labor$3.50 Variable manufacturing overhead$1.65 Fixed manufacturing overhead $11,000Sales commissions$1.00 Variable administrative expense$0.40 Fixed selling and administrative expense $5,500If 4,000 units are sold, the variable cost per unit sold is closest to:
A. $13.60 B. $12.20 C. $16.90 D. $14.40
When there is net income, the income summary account is closed with a debit to Income Summary and a credit to the Retained Earnings account
Indicate whether the statement is true or false
Consumers who show their allegiance to brands, stores, or companies help marketers to segment consumers by their ________
A) user status B) degree of loyalty C) income D) geographic location E) benefit-seeking attitudes