Creativity is defined in the text as ______.
a. production of ideas that will generate significant economic value
b. production of ideas for something new but not useful
c. production of ideas for something that is new and also potentially useful
d. the results of brainstorming with friends and family
c. production of ideas for something that is new and also potentially useful
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Kenneth wants to be a master chess player. However, something is impeding his progress toward this goal. Kenneth works hard when he sits down to practice at the chessboard, and is willing to practice for months or years, however long it takes to become a master chess player. The problem seems to be he does not really know what and how to practice to achieve his goal. According to this scenario, what element of motivation is Kenneth missing?
A. energy B. direction C. maintenance D. leadership
Which of the following is true of the exclusive distribution strategy?
A) It makes products available to everybody, everywhere. B) It is used primarily for convenience items. C) It helps promote a brand's luxury image. D) It gives producers no control over their products. E) It enlists all of the intermediaries willing to carry a company's products.
Which of the following is used to track individuals as they move among thousands of websites?
A. first-party cookies B. digital wallets C. advertising networks D. shopping carts
Principal components of a master budget include which of the following?
A) Production budget B) Sales budget C) Capital expenditures budget D) All of the above