Because Laurence did not know companies actually sold pet insurance so that owners could pay for operations on their pets in the event of a sickness or accident, he paid almost $4,000 to have his dog's broken hip replaced. Once he discovered such a product existed, he perceived the insurance to be a(n):
A. heterogeneous shopping product
B. diffusion
C. market laggard
D. product diversification
E. innovation
Answer: E
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The statement, "Single old ladies are cat people," reflects a(n)
A. accepted generalization. B. stereotype. C. finding of the grapevine. D. type of jargon. E. statement of fact.
A retailer's primary competitors are other retailers that
A. use the same type of store format. B. sell online. C. scramble merchandise. D. are more vertically integrated. E. have the same target market.
A ________ is a quasi-test market in which respondents are pre-selected, then interviewed and observed on their purchases and attitudes toward the product
A) Simulated test market B) Partial test market C) Controlled test market D) Standard test market
Which of the following is an example of synchronous communication tools?
A. Web conferencing B. Voice mail C. E-mail D. Text messaging