Although North Americans prefer a direct approach (with the main idea presented first) in most presentations, many cultures including the Japanese, Latin Americans, and Arabs consider the straightforward approach tactless and rude
Indicate whether the statement is true or false
T
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________ is a construct equivalence issue that deals specifically with whether a given concept or behavior serves the same role or function in different countries
A) Conceptual equivalence B) Item equivalence C) Functional equivalence D) Category equivalence
Shari's manager asked her to identify, track, evaluate, and provide key benchmarks for improvement in her marketing department. To do this, Shari used ________.
A. market creation B. strategic marketing C. market research D. marketing metrics E. the marketing mix
According to Kant's theory of universalizability, the ethical worth of an act is determined by whether a person:
a. would want such a rule applied to minority members of society. b. would want everyone to perform in this manner. c. could get away with such an action. d. could live with the results of such an action.
Which of the following statements about Millennials is false?
A. Millennials should be assigned a mentor to help them understand the company culture, dress policies, office politics, and so on B. The online social networking skills of Millennials can be leveraged for collaborations and virtual team projects C. Millennials require less praise than do Gen Xers and Boomers D. Millennials put their careers first; they want positions that build their resumes