Social Judgment Theory explains why it is difficult to get audiences to make extreme changes in their attitudes
Indicate whether the statement is true or false.
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Before his death in 2009, Billy Mays was a famous television pitchman for household products such as Mighty Putty and Grater Plater. He was best known for his opening line, "Hi, Billy Mays here for…" What was Mays's primary goal in his commercials?
A. to persuade B. to inform C. to introduce D. to entertain
"Tuning your ears" for language cues includes all of the following strategies except a. finding the motives for the speaker's goal
b. role-playing the persuader. c. restating a persuasive message in various ways. d. attending to language features in discourse.
In ______ cultures, there tends to be a wide salary gap between those in different parts of the hierarchy.
A. high context B. high power distance C. low uncertainty avoidance D. masculine
A(n) ________ occurs when a speaker makes a broad claim based on insufficient evidence.
A. ethnocentric statement B. hasty generalization C. act of slander D. misused comparison