During a sales presentation, the salesperson must be prepared to correct a negative impression the prospect may have about a product. Thus, a salesperson should most likely do all of the following EXCEPT:
A. emphasize the importance a prospect attaches to a product's high price.
B. alter the importance of the attributes.
C. change the person's search for an ideal product into a realistic product.
D. alter the prospect's beliefs about the product.
E. highlight unnoticed product attributes.
Answer: A
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