Erin tries to concentrate during a class lecture, but he can't get his mind off a personal problem. His preoccupation with his personal problem is an example of:

A) noise.
B) feedback.
C) transaction.
D) social diversity.
E) noise and transaction.


A

Communication & Mass Media

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In an advertisement, Creamy Ice Cream shows a woman eating one of the company’s ice cream bars. The woman looks just like Sandra Johnson, a pop singer—but it was not Johnson. Johnson, who didn’t give permission to the ice cream company, sues Creamy. Johnson will ______.

a. win because she did not give the company permission to use someone who looks like her in an advertisement b. win because celebrities never can be used in advertisements c. lose because companies have the right to use famous people in advertisements without permission d. lose because the woman in the advertisement was not Sandra Johnson

Communication & Mass Media

Identify the negative listening attitude that does not follow the Golden Listening Rule

a) Interested b) Responsible c) Group-centered d) Superior e) Open-minded

Communication & Mass Media

In this self-fulfilling prophecy example, John scored poorly on a standardized test in math. John was placed in the low math group in class

John understands which group he has been assigned to through communication interactions with his teacher and parents. a. John's math ability will reflect other's expectations of his ability. b. John's math ability will challenge other's expectations of his ability. c. John should question the validity of the test. d. John will reach his nature potential in math through hard work and effort.

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. QR codes are searchable to other stores. 2. Apps are more expensive to develop than ads, and consumers don't seek them out. 3. Engagement in marketing means customers are merely viewers 4. Facebook is a social network for business professionals that allows users to generate sales leads. 5. Engagement in social media is made up of proactive posting and reactive conversations.

Communication & Mass Media