On February 3, 2013, the San Francisco 49ers played the Baltimore Ravens to decide the NFL champion for the year. During the game, a blackout turned off power in the Mercedes-Benz Superdome, where the game was being played. At 8:48 p.m., Oreo tweeted this: "You can still dunk in the dark." This is an example of which of the following?
a. Real-time marketing
b. Fandom
c. Earned reach
d. Message internalization
Answer is a. Real-time marketing (This is the ability to engage with your customers or fans instantly based on real-time information - like their actions and behavior, changes to your own data or external news or events.)
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