The authors of one study noted that Nestlé and other large companies that once had a polycentric approach to consumer and trade sales promotions have redesigned their efforts
Based on a study by Kashani and Quelch, identify factors that contribute to more headquarters involvement in the sales promotions effort.
As with other aspects of marketing communication, a key issue is whether headquarters should direct promotion efforts or leave it to local country managers. Kashani and Quelch identified four factors that contribute to more headquarters involvement in the sales promotion effort, namely, cost, complexity, global branding, and transnational trade as follows: 1. as sales promotions command ever-larger budget allocations, headquarters naturally takes a greater interest; 2. the formulation, implementation, and follow-up of a promotion program may require skills that local managers lack; 3 . the increasing importance of global brands justifies headquarters involvement to maintain consistency from country to country and ensure that successful local promotions programs are leveraged in other markets; and 4. as mergers and acquisitions lead to increased concentration in the retail industry and as the industry globalizes, retailers will seek coordinated promotional programs from their suppliers.
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Social marketing programs take little time to develop and are generally easy to implement
Indicate whether the statement is true or false
Clark International produces designer watches. Each watch requires materials worth $14.50 and three direct labor hours. The company pays its production supervisor a salary of $500 per week. Hourly wage rate at Clark is $5. If 25 watches are produced in a week, what is the fixed cost per watch?
A) $14.50 B) $5.00 C) $20.00 D) $34.50
Answer the following statements true (T) or false (F)
Ultimate Travel Company fabricates automobiles. Each auto includes one wiring harness, which is currently made in-house. Details of the harness fabrication are as follows:
A factory in India has offered to supply Ultimate Travel with ready-made units for a cost of $8 each. Assume that Ultimate Travel's fixed costs are unavoidable, but the company could use the vacated production facilities to earn an additional $5,000 of profit per month. In order to maximize operating income, Ultimate Travel should outsource.
_____ focus on achieving standardization of components, systems, and services and application of currently used purchased items or the use of industry-standard versus unique items
a. First insight measures b. Standardization measures c. Responsiveness measures d. Cycle time reduction measures e. Flexibility measures.