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Whose model is known as the matching model of HRM, linking mission and strategy with HRM and Organizational Structure?
a. Mintzberg b. Fombrun c. Child d. Legge
A type of visual plan that is especially useful for identifying gaps in the business idea is called the ______.
a. back of the napkin b. business model canvas c. key component model d. customer relationship model
According to studies, __________ of applicants test positive for drugs.
A. one-third B. about one-quarter C. ten percent D. less than five percent
Scenario 16.1 Use the following to answer the questions. The Toyota Corporation is developing its promotional plan for the coming year and is considering several types of advertising to communicate its messages. Toyota will likely advertise its vehicle, the RAV4, on TV, on its website, in major national magazines, and through Facebook. It is possible that the ads could focus on the features of the RAV4 and its most likely competitor, the Honda CR-V. Other forms of advertising that can be considered are ads that feature all of the Toyota brands in a single ad, while mentioning only the Toyota brand and its company's strengths. Finally, Toyota will probably continue to advertise updates of its cash cow brands, the Camry and the hybrid versions of its SUVs. ? Refer to Scenario 16.1. If
the ads include both the RAV4 and the Honda CR-V, they would be examples of A. institutional advertising. B. public relations. C. product advertising. D. comparative advertising. E. competitive advertising.