The most significant difference between international and global marketing organizations is management philosophy and corporate planning.
Answer the following statement true (T) or false (F)
True
The most significant difference between international and global marketing organizations is management philosophy and corporate planning. Global marketers treat the world as a single, unified market with many different segments that may or may not fall along country political boundaries. International marketers, on the other hand, define markets along traditional political boundaries and most often, assign unique status to their domestic market.
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Identify the account below that impacts the equity of a business:
A. Unearned Revenue B. Cash C. Utilities Expense D. Accounts Payable E. Accounts Receivable
Brands in a market with many competitors and high advertising clutter must ________
A) have very high prices compared to competitors B) be advertised only through print and social media C) be advertised more heavily to be noticed in the marketplace D) never be advertised using informative advertising E) be advertised only during the mature stage of the product life cycle
Which of the following statements is true of the deontological theory of ethics?
A) It evaluates actions as ethically good or bad depending on what they contribute to improving inherent human capacities. B) It claims that actions can be judged ethically good or bad on the basis of absolute moral principles arrived at by human reason. C) It asserts that humans would arrive by reason alone at standards of conduct that ultimately derive from a divine being. D) It uses the principle of utility (adding up the costs and benefits of an act to arrive at net happiness) to focus on an individual action at one point in time.
Two major categories of sales promotion methods are consumer and trade.
Answer the following statement true (T) or false (F)