When a television advertisement makes a special offer on a piece of luggage, encouraging viewers to call a toll-free number to take advantage of the special, the ad is designed to meet the goal of:
A) building brand image
B) informing
C) persuading
D) encouraging action
D
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Answer the following statements true (T) or false (F)
1.It is not necessary to consider one’s beliefs and values when making health-care decisions. 2.Provider insensitivity and consumer satisfaction are correlated. 3.How technology is used in an organization often indicates whether its leaders care for and respect those who work for them. 4.When male coworkers are in need of support or sympathy, they will often talk with other male coworkers first. 5.Collectivist cultures often prefer what is best for the group.
Which of the following is a key difference between services and manufactured products?
A) Services do not exist until the customer buys them. B) Delivered value is more for manufactured products. C) Place and promotion are not significant in services marketing mix. D) Services exist even before they are sold to customers.
Which of the following situations would normally be discovered as part of the test of the bank reconciliation?
a. Failure to bill a customer. b. Failure to include a deposit in transit on the bank reconciliation. c. Duplicate payment of a vendor's invoice. d. Payment to an employee for more hours than she worked.
Which of the following is/are true?
a. Revenues from sales of goods or services to customers during a particular period do not necessarily equal cash received from customers during the same period. b. The receipt of cash can precede, coincide with, or follow the recognition of revenue. c. Expenses incurred to generate revenues during a particular period do not necessarily equal cash expended for the goods and services consumed in operations during the same period. d. The expenditure of cash can precede, or coincide with, or follow the recognition of expenses. e. all of the above