The wholesaler retailer Costco has a no questions asked hassle-free return policy for most of its product offerings. This is an example of
A) an unconditional service guarantee.
B) a fail-safe service.
C) a service benchmarking.
D) a service recovery.
A) an unconditional service guarantee.
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_____ span a greater distance than LANs and usually have more complicated networking equipment for midrange communications.
A. WANs (wide area networks) B. MANs (metropolitan area networks) C. peer-to-peer LANs D. PANs (personal area networks)
According to The Core Principles of Professional Selling, your primary purpose for any sales call should be to:
A. sell a product to every prospect. B. create a long-term relationship with all prospects. C. meet and provide help to a prospect. D. determine who has the authority and the ability to be a buyer. E. qualify leads efficiently.
Porter Grace, RN, is declining an invitation to speak about the health benefits of juice bars at the fall conference of the Health and Fitness Trainers Association (HAFTA). Which of the following is the most effective buffer?
A) I must decline HAFTA's invitation to speak at its fall conference. B) HAFTA members must be looking forward to the annual fall conference in Phoenix this year. C) Because you requested only the benefits of juice bars and because I am only a registered nurse, I am not the speaker you need; perhaps you should contact a juice-bar salesperson. D) I cannot speak at your annual conference.
Securities are generally sold in the primary markets with the help of a(n) ________ serving as a(n) ________
A) individual investor; underwriter B) corporation; investment banker C) regulatory commission; individual investor D) underwriter; regulatory commission E) investment banker; underwriter