The only time many people entertain is during November and December when their homes are decorated for the holidays. The increase in ads for prepared trays of food to be served at these functions is directly related to ________ segmentation
A) socioeconomic
B) geodemographic
C) geographic
D) demographic
E) usage occasion
E
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Carsten and colleagues offered new perspectives on followers that cast followers in a positive light. Name three of those positive facets of being a follower.
What will be an ideal response?
Traditionally, the biggest disadvantage of radio advertising has been that radio ads
A. are audio-only. B. have a long exposure time. C. are expensive. D. don't allow marketers to segment audiences. E. have a narrow transmission.
Which of the following, if any, are requisites for fraud in the inducement?
a. False representation of a fact that is material. b. Representation is made with knowledge of its falsity and the intention to deceive. c. The representation is justifiably relied on. d. All of these. e. Two, but not all of these.
If a firm currently has excess capacity, then using the percent of sales method to forecast its fixed
asset balance will likely result in an overestimate of the fixed asset balance and an inflated amount of discretionary financing needed. Indicate whether the statement is true or false