A question aimed at making a statement or producing some type of desired effect is referred to as a

A) hyperbole. C) metaphor.
B) rhetorical question. D) simile.


B

Communication & Mass Media

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Ella has recently gotten a job is a Mary Kay consultant where she sells makeup and skin care products to women. She is considered by many to be a beautiful woman and she has excellent skin. Her attractiveness is likely to:

a. increase her clients’ feelings of similarity b. increase the perception of her expertise c. increase the perception of trustworthiness d. increase the perception of her honesty

Communication & Mass Media

The best headline length is:

a. Ten words or less b. Five words or less c. None of the choices d. Three words or less

Communication & Mass Media

Each main idea in an outline should address a separate idea so that the information under the main

headings does not overlap. This characteristic is known as A) balance. B) discreteness. C) coherence. D) simplicity. E) parallel structure.

Communication & Mass Media

Ritual apologies are used to take active responsibility for an action

Indicate whether this statement is true or false.

Communication & Mass Media