In traditional channel systems, the channel members
A. are integrated.
B. usually have a common product-market commitment.
C. consider traditional values-like cooperation and respect-as central to their relationship.
D. make little or no effort to cooperate with each other.
E. have franchise contracts.
Answer: D
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a. manager b. leader c. role player d. mindful person
The motivation theory that claims we compare our effort/reward ratio to other’s effort/reward ratio is known as?
a. Equity theory b. Contingency theory c. Intrinsic theory d. Content theory
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