A marketing strategy consists of the selection and analysis of a target market and
A. the examination of potential market regions.
B. the determination of product features and benefits to meet the customers' needs.
C. decisions about how to distribute the product and at what price.
D. decisions about how and where to advertise and promote the product.
E. the creation and maintenance of an appropriate marketing mix.
Answer: E
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Shania is initially attracted to Chad, a fellow student in one of her classes. Over the semester, however, he is continually loud and disruptive in class. He also makes lewd jokes and is almost kicked out of class. By the end of the class, Shania is no longer attracted to Chad. It is likely that, in Shania’s eyes, Chad’s behavior caused his ______ to decrease.
a. physical attractiveness b. social attractiveness c. halo effect d. horns effect
A large retailer loses millions of customer records in a major data breach. They must develop and implement a new system which includes new hardware, applications, and storage. Which of the following actions will be most difficult to perform when implementing the new information system?
A. upgrading the computer systems used by the retail chain B. installing new transaction processing hardware C. writing the programs to create the software D. changing the structure of existing databases that reflect supplier and customer data E. training the employees to use and manage the new system
Use the information in the table to calculate the expected return and standard deviation of an equally-weighted portfolio
What will be an ideal response?
A firm earning a profit can increase its return on investment by: (CMA adapted)
A. increasing sales revenues and operating expenses by the same percentage. B. increasing sales revenue and operating expenses by the same dollar amount. C. decreasing sales revenues and operating expenses by the same percentage. D. increasing investment and operating expenses by the same dollar amount.