Search engine marketing improves "organic search" rankings of search engines by adjusting
content on company website pages, editing website HTML, and making other changes, such as
adding links toward the site.
Indicate whether the statement is true or false
FALSE
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Private branding refers to a branding strategy in which a firm ________.
A. produces products but sell them under the brand name of a wholesaler or retailer B. uses one name for all its products in a product class C. gives each product a distinct name when each brand is intended for a different market segment D. contractually, and for a fee, allows other firms to use its brand name, requiring that the product be made to its specifications E. uses different brand names for the same product across multiple countries
A franchisee owner is unsatisfied because the manufacturer provides more benefits to a wholesaler. This conflict is an example of a(n) ________ conflict
A) horizontal B) vertical C) intermediate D) multichannel E) parallel
Relevant costs are frequently called unavoidable costs.
Answer the following statement true (T) or false (F)
Which of the following is/are true regarding inventory?
a. Inventory refers to goods and other items that a firm owns and holds for sale or for further processing as part of its operations. b. Inventory is called "stock" in some countries. c. When the firm sells inventory, the carrying amount of that inventory becomes an expense. d. Inventories are a major asset for merchandising and manufacturing firms. e. all of the above