It's not sensible for a firm to implement a marketing plan if the plan doesn't generate at least enough initial revenue to cover working capital needs.
Answer the following statement true (T) or false (F)
False
While a firm might like to fund its marketing program from rapid growth in its own profits, that is not always possible. New companies often don't have enough money to start that way. An established company may not have enough capital to make long-term investments and still pay for routine expenses.
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Gray markets involve which of the following activities?
A) Gray markets strengthen the distribution channel. B) Gray markets divert branded products from authorized distribution channels. C) Goods sold in gray markets are always counterfeit. D) Goods sold in gray markets come with standard product warranties. E) Taxes imposed on gray-market products are very high.
Goodwill represents
a. the synergies that will be achieved through the acquisition. b. the difference between the acquisition cost and the market value of the identifiable assets and liabilities. c. the difference between the acquisition cost and the book value of the identifiable assets and liabilities. d. the merger premium.
Eye contact has the same in meaning in all cultures
Indicate whether the statement is true or false
Anthropologist Edward T. Hall studied the variety of ways different cultures use language and divided cultures into two main groups on that basis. What are the groups called?
a. Unsocial context cultures and Social context cultures b. Favorable-context cultures and Unfavorable-context cultures c. Deep context cultures and Shallow context cultures d. Low-context cultures and High-context cultures