A news release, or press release as it is often called, can do all of the following EXCEPT ______.

A. create awareness
B. draw attention
C. create product
D. inspire action


C. create product

Communication & Mass Media

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What is issue advocacy?

What will be an ideal response?

Communication & Mass Media

A speaker transmits a message through two channels:

a. visual and nonverbal. b. voice and inflection. c. visual and auditory. d. auditory and source.

Communication & Mass Media

SCAMPER is a list of ways to piggy-back off the ideas of other members

Indicate whether this statement is true or false.

Communication & Mass Media

The difference between writing a task analysis for a technical or "hard skill" and a "soft "skill is

a. Hard skills have more than one agreed upon series of steps. b. Soft skills have more than one agreed upon series of steps. c. Hard skills take up more time in training sessions d. It costs a considerable amount of money to teach hard skills rather than soft skills

Communication & Mass Media