Deductive theory is generally associated with which of the following?

A. grounded theory
B. scientific method
C. humanistic approach
D. particularism


B. scientific method

Communication & Mass Media

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Neverland, a recently launched Maryland-based travel agency, placed ads at bus stops and on the sides and backs of buses all over the city. Which advertising channel is being illustrated in this case?

a. Transit panels b. Billboards c. Bumper stickers d. Posters

Communication & Mass Media

Define denotation and connotation

What will be an ideal response?

Communication & Mass Media

The Toys in Mourning campaign caught the attention of the residents of Paraguay, as well as the news media, in order to promote changes in national policy. This exemplifies which one of the following theories?

a. consensus building b. agenda setting c. issue advocacy d. agenda building

Communication & Mass Media

The most common style of interaction in intercultural marriage, ________, occurs when one partner abandons his or her own culture in favor of his or her partner's culture.

A. submission B. consensus C. compromise D. obliteration

Communication & Mass Media