Which of the following segments should promotion target at the decline stage of the product life
cycle?
A) up-and-comers B) early adopters
C) laggards D) late majority customers
C
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DLS Cosmetics is trying to create brand awareness by sending households free samples of its products. These free samples are examples of ________.
A. personal selling B. free publicity C. free advertising D. direct sales E. sales promotions
Which of the following is true of collaborative supply chain management?
A. These systems are based on large inventories. B. Collaborative systems are based on child labor laws and regulations. C. Interactions between the vendor and retailer are minimal. D. It is difficult to implement these strategies when sourcing globally. E. Lead times are long when using these systems.
According to Mantere, strategic champions ______________.
a. Influence strategic issues beyond their immediate operational responsibilities b. Are usually top managers c. Tend to come from consultancy firms d. All of the above
In order to form a sole proprietorship, the owner must:
A) Register with the Internal Revenue Service. B) Register with the secretary of state, but no separate approval is required. C) Apply to the secretary of state and wait for approval. D) Execute a sole proprietorship agreement. E) None of the above