Which of the following is not characteristic of direct marketing?
A) A marketer relinquishes control of product when it is turned over to channel intermediaries.
B) Advertising serves to generate an immediate inquiry or purchase.
C) Repetition is used in individual advertisements.
D) The customer perceives high risk.
E) Direct response advertising is used.
A
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Under the perpetual inventory system, which of the following accounts would not be used?
a. Cost of Goods Sold b. Merchandise Inventory c. Sales d. Purchases
If a promissory note is dishonored, the payee should not record interest income
Indicate whether the statement is true or false
A continuous review system is also known as a(n) ______.
a. fixed order quantity system b. annual inventory system c. periodic review system d. fixed order interval system
All but one of the following should be considered when determining the need for a reprographics center. Which one is not appropriate to consider?
A. The number of copies needed of each document B. The nature of specialized production jobs C. The desired quality of copying or printing processes D. The nature of the organization for which a reprographics center is being considered