In public relations terms, a “crisis” is which of the following?
A. damage to a client’s reputation that cannot be repaired
B. a communication breakdown between the client and the public
C. an attack on the client by the media
D. an event that is perceived by the public as damaging to the client’s image
D. an event that is perceived by the public as damaging to the client’s image
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A classmate asks Caroline about evidence that seemed questionable in her persuasive speech
Caroline evades the issue by quickly bringing up an irrelevant fact about another point in her speech. What sort of logical fallacy does this illustrate? A) non sequitur B) appeal to misplaced authority C) red herring D) causal fallacy
The Pentagon Papers showed:
a) that the press was accurate in its assessment of America’s involvement in Vietnam: b) that four administrations lied about U.S. activities in Southeast Asia; c) that Richard M. Nixon bombings of Laos and Cambodia were achieving their aims; d) Vietnam deliberately deceived American negotiators; e) all of the above
The first step in preparing for an interview is to establish a purpose or objective for
it. Indicate whether the statement is true or false
If James works for a tennis racket maker and needed to explain how a manufacturing problem created blemishes on the surface of many rackets, James should use:
a) handouts. b) models. c) whiteboards. d) objects.