In which section of the marketing planning process is market characteristics like size, growth
rate, and trends established?
A) market overview B) objectives
C) strategy D) competitive landscape
A
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During the close of the interview, what should a candidate do to ensure the interviewer has accurate and meaningful information?
A) Clarify any misconceptions the interviewer might have B) Ask the interviewer if they have additional questions C) Ask the interviewer how well they understood potentially difficult information D) Have a list of potential questions prepared about the organization E) Have potential questions prepared about the next step in the interview process
Nerdo Computers had an insurance policy on its premises, for which it paid a premium of $525 per year. It found a new broker who offered a much lower rate, so it wrote to its current broker to cancel its existing policy
The broker replied that there would be a $100 cancellation fee. Which of the following facts or arguments would help Nerdo avoid having to pay the fee? A) If the fee is not mentioned in the contract B) If the fee can be characterized as a penalty C) If the fee is not a genuine pre-estimate of damages. D) Both B and C E) All of the above
Under the unit benefit method for determining retirement benefits, benefits
A) are equal to a specific percentage of your salary, regardless of the number of years of credited service. B) are equal to a specific dollar amount, regardless of the number of years of credited service. C) are equal to a specific unit benefit for each dollar paid into the plan by the employee multiplied by the years of credited service. D) are equal to a specified unit benefit multiplied by the years of credited service.
________ is a common barrier to entry.
A. Switching costs B. Distribution channels C. Final consumers D. Demographics E. Bargaining power of buyers