Which of the following is NOT an example of a descriptive characteristic used to define segments?
A) consumer demographics
B) consumer responses to benefits
C) consumer geography
D) consumer psychographics
E) family life cycle
B
You might also like to view...
If a statute requires a "hearing," that hearing is required to be a trial-type hearing
a. True b. False
The most frequently quoted measure of earnings performance is the stockholders' equity ratio.
Answer the following statement true (T) or false (F)
Under the cash basis of accounting, no adjustments are made for prepaid, unearned, and accrued items.
Answer the following statement true (T) or false (F)
Bob Corporation entered into a contract to sell parts to Zeck. The contract provided that the goods would be shipped "FOB Bob's warehouse." Bob shipped parts to Zeck that were stolen from the carrier. When Zeck checked the invoice, Zeck discovered that Bob had sent Model #20B instead of Model #20A, which the contract required. Whose loss? Why?