What are some tips to follow in writing for advertising?

What will be an ideal response?


focus on benefits and characteristics, show, don’t tell, avoid hyperbole, and write clearly and plainly

Communication & Mass Media

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Likert's participative management system was put into practice through a structure of interlocking groups, with members having multiple group members. These multiple group members serve the famous ______________ function

Fill in the blank with correct word

Communication & Mass Media

Identify a feature of national cultures that are categorized as more indulgent.

A. They report that having lots of friends is unimportant. B. They tend to value maintaining order over allowing freedom of speech. C. They suppress gratification of needs. D. They participate actively in sports.

Communication & Mass Media

Sylvia is giving a speech about the used book store where she works as a volunteer. She decides to give her listeners the experience of touring the store by speaking about what they would see if she greeted them at the door, then went right to the reference section, then went in the back to the periodicals, then went left to the fiction section, then went in the center to the CDs and DVDs. What kind of order is she using?

A. chronological B. spatial C. casual D. topical

Communication & Mass Media

Each main point should make an announcement rather than an assertion.

Answer the following statement true (T) or false (F)

Communication & Mass Media