A persuasive email message to promote pop-up blocker software has as its central selling point the protection of children from pornography. The central selling point should
a. only appear early in the message when the product is introduced.
b. only appear at the end of the message to reinforce the requested action.
c. be reinforced throughout the message.
d. be implied but not emphasized throughout the message.
C
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Which of the following selects a desired message out of a set of possible messages that may consist of written or spoken words, pictures, music, or combinations of these?
A. sender B. receiver C. channel D. noise
If a marketer annoys a connector, the connector would most likely
A) pay more attention to the marketer in the future. B) send the marketer to another, less busy connector. C) demand an exclusive. D) ignore the marketer and furnish negative media coverage. E) embargo the marketer's story.
A restaurant, noticing that many customers frequently ordered only desserts, opened a dessert
buffet and used this feature as its main selling point in its promotional messages. The restaurant is positioning itself based on ________. A) demographics B) psychographics C) product usage D) classes of users
Which of the following can take proactive to approach to responsibility in the tourism and hospitality industry?
a. Firms b. Hotels c. Events d. All of the above