Explain how many technology investors in the late 1990s could have avoided great losses if they had simply followed the simple rules of the SSG.

What will be an ideal response?


In the late 1990s, many companies that provided a service on the Internet became very popular with investors. However, most of these companies had only a one- or two-year operating record and no net profits. Many investors got caught up in the emotions of the time with these companies and bid them up to artificially high price levels. By purchasing brand new companies with no earnings records, large numbers of people lost significant percentages of their portfolios. If they had followed the simple rules of the SSG, they would have avoided these small speculative companies.

Business

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