A box of crackers claiming to be made of 100% natural ingredients that actually contains artificial color and preservatives is committing which of the following "greenwashing" sins:
A. Sin of the Hidden Trade Off
B. Sin of Vaugeness
C. Sin of Irrelevance
D. Sin of Fibbing
E. Sin of Lesser of Two Evils
B p.471 Moderate
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Which of the following is not an appropriate guideline for companies selecting independent distributors in international markets?
A) Select distributors; don't let them select you. B) Look for distributors capable of developing markets. C) Give local distributors control over marketing strategy. D) Treat local distributors as long-term partners. E) All of the above are appropriate guidelines.
If used appropriately and wisely, ______ can be beneficial in creating a memorable conclusion.
a. sarcasm b. humor c. crying d. anger
Goods priced at $.87, $1.95, and $99,990 illustrate _____
a. leader pricing b. odd pricing c. flexible pricing d. multiple-unit pricing
The phrase "piercing the company veil" applies to which type of organization?
a. a close corporation b. a general partnership c. a limited liability company d. an S corporation