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A mail-order retailer found that its percent of loyal customers (those ordering $100 or more of merchandise in two consecutive years) has declined from 15 percent to 8 percent. Which form of marketing research was the retailer utilizing?
a. a retail information system b. simulation c. an experiment d. observation
A retailer ordered some inventory by phone from a manufacturer. The order was for 1,000
machines from the manufacturer's inventory at $300 each. The manufacturer sent the retailer a fax moments later detailing the order. The retailer looked at the fax and was satisfied that it stated the terms of the contract, but never responded in any way. When the goods were delivered on time a month later, the retailer refused to accept them, asserting that the contract was unenforceable. Which is true? A) The contract is enforceable under the written confirmation rule. B) No writing is needed because of one of the exceptions to the Statute of Frauds. C) The contract is enforceable because it would be unconscionable to not enforce it. D) The contract is unenforceable because the retailer has not signed a writing. E) Because the fax was not responded to, this was an accommodation shipment.
Edie uses television ads to defraud millions of people. She can most likely be charged with A) larceny
B) no crime. C) robbery. D) wire fraud.
The Robinson-Patman Act guarantees a seller the right to refuse to deal with anyone for any reason or purpose
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