Marketing research can be collected by mail, telephone, personal interview, or online. Discuss the advantages of each contact method
What will be an ideal response?
Mail questionnaires can be used to collect large amounts of information at a low cost per respondent. Respondents give more honest answers to more personal questions on a mail questionnaire, and there is no interviewer involved to potentially bias respondents' answers.
Telephone interviewing helps gather information quickly and provides greater flexibility. Interviewers can explain difficult questions, as well as skip some questions or probe on others.
Personal interviewing takes two forms: individual interviewing and group interviewing. Individual interviewing is flexible. Trained interviewers can guide interviews, show subjects actual products, and observe reactions and behavior. Group interactions help bring out actual feelings and thoughts.
Researchers can quickly and easily distribute Internet surveys to thousands of respondents simultaneously via e-mail or by posting them on selected online sites. Responses can be almost instantaneous, and researchers can tabulate, review, and share research data as the information arrives.
You might also like to view...
In the ER diagram for OE/S, SHIPMENTS generates ______________________________
Fill in the blank(s) with correct word
A company contributes to its defined contribution plan. Which one of the following journal entries properly records this transaction?
A.
| DR | Pension asset |
B.
| DR | Projected minimum liability |
C.
| DR | Minimum pension liability |
D.
| DR | Pension expense |
For ongoing products in highly competitive markets, a bonus pack is an effective method of maintaining brand loyalty and reducing brand switching at a minimal cost
Indicate whether the statement is true or false
Sweet Company's outstanding stock consists of 1500 shares of noncumulative 4% preferred stock with a $100 par value and 10,500 shares of common stock with a $10 par value. During the first three years of operation, the corporation declared and paid the following total cash dividends. Dividends Declared & PaidYear 1$2500?Year 2$7000?Year 3$34,500?The total amount of dividends paid to preferred and common shareholders over the three-year period is:
A. $14,500 preferred; $29,500 common. B. $6000 preferred; $38,000 common. C. $12,000 preferred; $32,000 common. D. $18,000 preferred; $26,000 common. E. $13,000 preferred; $31,000 common.