Which of the following will we use if the source of our problem is the failure to meet an objective?
A) A control system
B) An opportunity identification system
C) A marketing opportunity analysis
D) An objectivity course
E) none of the above
A
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Which of the following guidelines does NOT apply to a bar chart?
a. Bars are used to compare quantities. b. The vertical axis begins at zero. c. Increments on the quantitative axis should be equal. d. Bar widths vary to show different quantities.
Which of the following is an advantage of the corporate form of business?
A) less degree of government regulation B) limited liability of stockholders C) separation of ownership and management D) low start-up costs
In the context of setting up your budget, which of the following is an expense tracking tool?
A. LearnVest B. Zazzle C. CafePress D. Wuala
Which one of the following marketing aspects have contributed most to Coca-Cola’s success as a global brand?
a. global advertising b. intensive distribution c. consistent price strategy d. global image