When a manufacturer sells truck and car parts to Toyota, this is an example of B2C marketing.
Answer the following statement true (T) or false (F)
False
The auto parts manufacturer and Toyota are both businesses. The process of selling merchandise or services from one business to another is called business-to-business (B2B) marketing, whereas the process by which businesses sell to consumers is known as business-to-consumer (B2C) marketing.
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