Active Beverages targets the same people who watch the Gravity Games and enjoy skateboarding, in-line skating, mountain biking, and other extreme sports. It makes high-energy drinks for this target market
It does not attempt to make any drinks that are not targeted to this market. Active uses a(n) ________.
A) undifferentiated marketing strategy
B) filling-out strategy
C) cannibalization strategy
D) limited-line strategy
E) brand extension strategy
D
You might also like to view...
Which of the following should be addressed in the closing phase of a sales presentation?
A. Explaining how to resell B. Outlining features C. Explaining usage D. Building rapport E. Asking for business
Contrast the accounting problems presented by definitely determinable liabilities and those associated with estimated liabilities
During its first year of operations, the McCormick Company incurred the following manufacturing costs: Direct materials, $5 per unit, Direct labor, $3 per unit, Variable overhead, $4 per unit, and Fixed overhead, $250,000. The company produced 25,000 units, and sold 20,000 units, leaving 5,000 units in inventory at year-end. What is the value of ending inventory under absorption costing?
A. $60,000 B. $110,000 C. $50,000 D. $310,000 E. $250,000
Residential Property Corporation owns apartment buildings in three states. Regarding standards for maintenance of the build¬ings, Residential Property should consult
a. the applicable city ordinances and state statutes. b. the previous owners. c. the long-term tenants. d. theUniform Landlords' Maintenance Manual.