A pharmaceutical company plans to introduce a new brand of pain reliever targeted at senior citizens. The company purchases a mailing list containing the names and addresses of elderly people who are known to take pain relievers on a regular basis to deal with chronic ailments such as arthritis. The company then sends informational brochures about the new product to the people on the list, along with a coupon they can return to get a free sample. The names of the people who respond are entered into a special database, and these people are then sent information about other products. This company is engaged in
A. noise interference.
B. direct-response promotion.
C. publicity response.
D. personal selling.
E. decoding response.
Answer: B
You might also like to view...
Which of the following statements is true with regard to a percent-of-sales marketing and sales budget?
A) It works by implementing a harvest strategy that requires more than the normal percentage of sales to achieve share and sales objectives. B) An aggressive growth strategy in this budget slowly reduces marketing and sales expenses as a percentage of sales while market share is harvested over time. C) The cost of customer acquisition and retention is the primary determinant of the budget and resource allocation under this approach to budgeting. D) It focuses on previous experience, but it could vary from past experience depending on the nature of the strategic market plan. E) It specifies each marketing task and the amount needed to accomplish it, given a particular strategic market plan and the task-related marketing mix strategies.
What is the term that describes feelings of dread when faced with the possibility of having to work in a group?
a. group anxiety b. grouphate c. groupfear d. group apprehension
Successful implementation of CPFR does NOT have an impact on which of the following costs?
a. inventory costs b. merchandising costs c. transportation costs d. fixed costs
Which item below is not taken as an itemized deduction?
A) Property taxes B) Medical expenses C) Charitable contributions D) Child and dependent care expenses