Match each term with the correct statement below.
a. convenience products
b. shopping products
c. specialty products
d. primary-demand advertising
e. institutional advertising
f. contest
1. Products that buyers are willing to go to considerable trouble to obtain
2. An organization desires to build goodwill and a favorable public image rather than promote a specific product
3. Products that people buy frequently and without much thought or effort.
4. Products that people will buy after some time and effort; comparison shopping.
5. A method of sales promotion in which consumers compete for prizes based on some skill
1. C) specialty products
2. E) institutional advertising
3. A) institutional advertising
4. B) shopping products
5. F) contest
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