Which of the following is used a basis for advertisers’ demographic segmentation of audiences?
a) Age
b) Education
c) Income
d) All of the above
Answer: D
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The shared expectations group members have regarding each individual's communication behavior in the group are known as ________
a. group roles b. group styles c. task roles d. task management
In a persuasive presentation, the comparative advantages organizational pattern is most useful when a problem is complex and difficult to solve
Indicate whether the statement is true or false
Linda ends up begging for money on a street corner, and tells everyone that society has failed her as a veteran of the recent war. She may be committing
a. a self-serving bias error. b. a fundamental attribution error. c. a metacommunication error. d. a factual error. e. perception-checking error.
When an audience hears a message that is so threatening that they quit listening, the speaker has created what?
A. Co-orientation B. Defense avoidance C. Value fear D. Attitude appeal