Which of the following is used a basis for advertisers’ demographic segmentation of audiences?

a) Age
b) Education
c) Income
d) All of the above


Answer: D

Communication & Mass Media

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Linda ends up begging for money on a street corner, and tells everyone that society has failed her as a veteran of the recent war. She may be committing

a. a self-serving bias error. b. a fundamental attribution error. c. a metacommunication error. d. a factual error. e. perception-checking error.

Communication & Mass Media

In a persuasive presentation, the comparative advantages organizational pattern is most useful when a problem is complex and difficult to solve

Indicate whether the statement is true or false

Communication & Mass Media

The shared expectations group members have regarding each individual's communication behavior in the group are known as ________

a. group roles b. group styles c. task roles d. task management

Communication & Mass Media

When an audience hears a message that is so threatening that they quit listening, the speaker has created what?

A. Co-orientation B. Defense avoidance C. Value fear D. Attitude appeal

Communication & Mass Media