Which of the following is used a basis for advertisers’ demographic segmentation of audiences?
a) Age
b) Education
c) Income
d) All of the above
Answer: D
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Linda ends up begging for money on a street corner, and tells everyone that society has failed her as a veteran of the recent war. She may be committing
a. a self-serving bias error. b. a fundamental attribution error. c. a metacommunication error. d. a factual error. e. perception-checking error.
In a persuasive presentation, the comparative advantages organizational pattern is most useful when a problem is complex and difficult to solve
Indicate whether the statement is true or false
The shared expectations group members have regarding each individual's communication behavior in the group are known as ________
a. group roles b. group styles c. task roles d. task management
When an audience hears a message that is so threatening that they quit listening, the speaker has created what?
A. Co-orientation B. Defense avoidance C. Value fear D. Attitude appeal