Selective distribution tends to work best for medium- and higher-priced products or stores that consumers don't expect to find on every street corner.

Answer the following statement true (T) or false (F)


True

Selective distribution means placing your products only with preferred retailers (or establishing your stores only in limited locations). This approach tends to work best for medium- and higher-priced products or stores that consumers don't expect to find on every street corner. See 13-3: Retailers: The Consumer Connection

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